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Paint and wood-finish brands have begun naming their 2027 Colors of the Year, with picks ranging from moss and celery greens to smoky blues, earthy oranges and deep browns. House Beautiful’s roundup includes 10 selections from brands including Behr, Benjamin Moore, Sherwin-Williams and Minwax; the choices reflect each company’s palette and messaging, not a single industry-wide forecast.
Paint and wood-finish companies have begun announcing their 2027 Colors of the Year, with selections that include mossy and historical greens, muted blues, warm browns, an earthy orange and a light oak stain. A House Beautiful roundup lists 10 brand picks, offering homeowners and designers an early look at the colors companies are promoting for interiors and finishes next year.
The picks span several color families rather than pointing to one shared industry choice. Behr named Grounded (T27-01), a moss- and olive-inspired green with brown undertones. Benjamin Moore selected Webster Green (HC-130), a mid-tone green the company says has historical roots, while Sherwin-Williams and HGTV Home chose Celery (SW 6421), a soft, garden-inspired hue.
Blue selections include Valspar’s Cottage Door (8004-38E), described in the report as a cool, mid-toned blue, and Glidden’s Artifact (PPG10-16), a smoky blue with gray and turquoise undertones. Clark+Kensington’s Vantage Point (38B-4) is another muted blue, inspired by a clear sky. Dutch Boy Paints went in a warmer direction with Deep Rooted (311-7DB), an earthy orange with red and brown undertones.
Brown and wood tones feature prominently, too. Little Greene chose Marle (355), a warm brown from its Colour Scales collection; Dunn-Edwards selected French Press Coffee (DEBN07), a deep brown with plum undertones; and Minwax named Pickled Oak (MW260), a light wood stain that emphasizes natural grain. These are separate brand announcements gathered in House Beautiful’s report, not a formal ranking or a universal forecast.
A Palette Beyond Cool Neutrals
The selections give readers an early indication of what participating brands are choosing to promote for 2027: nature-associated greens, softer blues and warmer earth tones all appear. For people planning a renovation or refresh, the list offers a snapshot of available directions, from a restrained blue that can serve as a neutral to saturated green and brown choices that make a stronger statement.
Several companies connect their colors to comfort, nature, wellness or a move away from cool, pared-back interiors. Those explanations describe the brands’ intent and marketing, rather than proving a shift in consumer behavior. Still, the varied choices show that the annual color announcements can be useful as a set of ideas, even when brands do not agree on one dominant shade.
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How the Brand Picks Differ
Color of the Year selections are made independently by companies, and the group in this roundup covers different products. Most choices are paints, while Minwax’s Pickled Oak is a wood stain. The names and color codes help distinguish each company’s specific offering; similarly named colors from different manufacturers should not be assumed to match.
Some brands provide a design rationale alongside the selection. Benjamin Moore says Webster Green was introduced in 1976 and draws on older architectural and design influences. Sherwin-Williams color marketing manager Ashley Banbury said in a press release that homeowners and designers are increasingly prioritizing wellness at home and bringing natural elements indoors through color. These are attributed perspectives from the companies, not independent measurements of the market.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.””
— Kayla Kratz, head of color at Behr
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What the Early Picks Cannot Show
The roundup does not establish which color will be most popular with consumers, whether the selections will influence broader design choices, or how the colors will perform in different homes and lighting conditions. The source provides no shared survey or sales data to compare the brands’ predictions or quantify demand.
It is also unclear whether additional brands will announce their 2027 selections later. The list should be read as a snapshot of reported announcements, not a complete account of every paint, stain or design company’s choice.
muted blue interior paint Benjamin Moore
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More Brand Announcements Ahead
As the 2027 announcements continue, readers can compare later picks with the colors in this roundup and check each brand’s sample and product information before choosing a finish. Actual appearance depends on the surface, lighting and surrounding colors, so testing a sample is more reliable than relying on a name or screen image alone. House Beautiful’s list may change as new selections are reported; no single winning color or industry-wide palette has been established.
earth tone wall paint Sherwin-Williams
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Key Questions
Which brands have named 2027 Colors of the Year in this roundup?
House Beautiful lists selections from Valspar, Dutch Boy Paints, Behr, Glidden, Sherwin-Williams and HGTV Home, Clark+Kensington, Little Greene, Dunn-Edwards, Minwax, and Benjamin Moore.
Which 2027 picks are green?
The green selections include Behr Grounded, Sherwin-Williams and HGTV Home Celery, and Benjamin Moore Webster Green. Each brand describes a distinct shade.
Are the announced colors a single industry-wide forecast?
No. They are individual company selections compiled in a roundup. The source does not identify a shared vote, ranking or market-wide winner.
Which selection is a wood stain rather than paint?
Minwax Pickled Oak (MW260) is a wood stain. Minwax says the light shade is intended to highlight natural wood grain.
Do the colors prove that homeowners are moving away from cool neutrals?
No. Some company representatives describe interest in warmer, nature-inspired colors or fatigue with cool neutrals, but the roundup does not provide independent consumer data proving a broad shift.
Source: rss
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